- Netflix has confirmed that it’ll embody cell video games at no further cost for subscribers.
- It’s not clear which video games you’ll get, the way you’ll get them, or how a lot they’ll price.
- Rumors had pointed to a potential launch by 2022.
Netflix is lastly shedding gentle on its push into gaming. As The Verge famous, Netflix has confirmed in a shareholder letter that it’ll provide video games to subscribers at “no further price,” beginning with cell titles.
The corporate didn’t define the video games it might provide, the supply mechanisms, or the platforms it might assist. It didn’t point out a launch date, both. It solely justified the transfer by arguing that the “time is correct” to know how Netflix subscribers respect video games.
Netflix additionally not too long ago prolonged a take care of Shonda Rhimes to incorporate gaming, however there’s no assure that can tie into video games for subscribers. The streaming large beforehand relied on interactive reveals like Black Mirror: Bandersnatch in addition to branded tie-ins just like the Stranger Issues video games.
A Netflix video games providing could be one thing of of venture. Whereas there’s little doubt that lots of its subscribers are avid gamers (The Witcher is profitable partially attributable to recognition from avid gamers, not simply readers), it’s not clear many individuals will subscribe only for an opportunity to play some ‘free’ cell video games.
There’s additionally the not-so-small matter of competitors. Netflix should compete in opposition to the likes of Apple Arcade and Google Play Cross, each of which have had loads of time so as to add video games to their assortment. These rival companies are centered completely on video games, nonetheless, and even an Apple One bundle is a tricky promote except you’re deeply invested within the Apple ecosystem. Netflix might need an edge just by being ubiquitous — there’s an excellent likelihood you’re already a subscriber. This can be extra about maintaining prospects than encouraging new sign-ups.